Track Website Visitors with More than Web Analytics

Alexander Sviridiuk is famous Digital Marketing Analyst and always write and rewrite latest trends and topic about Digital Marketing for Public awareness to their business grow.

I’ve mentioned conversions a few times throughout the post. If you haven’t set up your web analytics to track conversion goals on your website, now is definitely the time to do so. You may have missed out on a lot of great data for this year, but if you have a busy holiday season, you still have time to capture that traffic and be prepared to capture all of next year’s analytics data and beyond.

Also, remember that it’s not just about web analytics anymore. Google Analytics allows you to reach website visitors through remarketing via Google AdWords. Facebook, Instagram (by way of Facebook), Twitter, and now Pinterest allow you to advertise to your website visitors by adding their tags to your website. Some will even use those tags to give you some insights on your website visitors through their network.

 

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As shown above, you can use Facebook Audience Insights to analyze the ad audience you create from your website visitors. It’s like web analytics, with more personal demographics about your visitors. Including with standard demographics are other Facebook pages they like, how they engage on Facebook (i.e., do they click on ads?), household stats, and spending habits (i.e., are they more likely to shop online or in your store?).

All of this information can help you get to know your website visitors better. Combined with your standard web analytics, you should have enough information to make important business decisions about your marketing strategy, what to feature on your website, and much more.

Hire Adwords Certified PPC Expert For Better Marketing Campaign

Alexander Sviridiuk is a leading expert in search engine optimisation. He also Google Adwords Cerfified and campaigning several client account in USA

PPC Experts of Conversion Perk are highly trained professionals on handling Adwords PPC campaigns. They achieve client’s business goals as per their client’s needs and by observing market condition. They are the complete guide for succeeding in digital marketing solutions.

Conversion Perk, who are the real expert in handling PPC campaign and other SEO services. Techies of Conversion Perk capable of driving targeted audience to their client’s website and finds the premium place for clients Website in Google’s Search Result page.

They are experts in handling Pay Per Click Services which includes several Ad campaigns including Social Media Platform.

Pay Per Click (PPC) is an advertising platform offered by many search engines including Google and Bing, where advertiser gets what they paid for. Analyzing proper Adwords is one of the overwhelming features of PPC which drives target audience.

PPC experts should be well aware of the up to date details regarding adwords, which the experts of Conversion Perk trained to do so.

Adwords are simple keyword which describes or elaborates the functions/services of a website. The advertising platform of many search engines uses these adwords for reaching people who are in need to such services.

Every now and then the process and techniques involved in picking the right adwords gets updated by search engines.

Recently, Google made 3 innovative changes in their Adwords campaigns. In order to help consumers and marketing experts succeed in Mobile-First world, the below listed three innovative up-gradation announced in Google’s ad platform.

  1. Expanded Ads:It is a next generation of text ads which is specially designed for a mobile-first world. They provide more space for text ads and specifically designed for better performance in mobile device.
  2. Responsive Ads:It’s an innovative concept, where the ads get adjusted to fit in variable size automatically according to the available size.
  3. Customizable Bid Adjustments: It provides the flexibility bid adjustment for advertisers by choosing the device type (Mobile, Desktop, Tablet etc). If advertisers prefers mobile for their business, 70% of ads will be displayed on mobile devices and desktop ads will be adjusted to 30%.

The PPC experts from Conversion Perk have updated their ad copies and results are impressive. Average conversion rate has improved by 17% in past 7 week.

How to Build Successful Email Marketing Campaigns Tips By Alexander Sviridiuk

In this Marketing episode, Alexander Sviridiuk, Founder of Digitech Marketing. He always rewires latest digital marketing news for their colleague Visit his  Marketing Nerds archive to listen to other Marketing Alexander Sviridiuk podcasts!

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Here are a few transcribed excerpts from Cynthia and Kelsey’s discussion, but make sure to listen to the podcast to hear everything:

What Makes a Good Subject Line?

It depends because you do have to know your audience.

The thing about subject lines is that it’s the first hurdle you have to tackle with any email marketing project. You can build a great looking email that does all the things you want it to do, but unless you get their attention with the subject line it’s a lot of waste of time.

There’s no magic formula but the key is to test your audience. Almost any good email service provider is going to provide you with the testing tool that allows you to test different subject lines.

You also really want to make sure that you’re making use of that pre-header text, the text is just below the subject line and the inbox. It gives you a great opportunity to give them a preview, especially if they’re reading on a phone, of what they might find inside. A lot of people forget to use that space to extend the marketing message beyond the subject line.

Using Emojis on Your Email

I think the key there is you want to use them sparingly. You want to really use them to get someone’s attention.

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We’ve been searching for hard stats on what impact they have, and I think it depends on the audience. I think certain audiences are going to respond really well to Emojis, probably a more millennial-focused audience, whereas an older audience might not.

Some email clients will not render them properly and will give them a little black box. It just confuses the recipient and probably does not encourage them to open.

What Email Marketers are Doing Wrong

I think the key thing we see people doing wrong, as far as email marketing goes, is just sending irrelevant emails.

Our in boxes are so crowded these days and you’re not just competing with other brands. Sometimes, we get so lost in our email marketing world that we forget that we’re not competing with each other so much as we’re competing with things that really matter to the recipient. Things like their families, their bosses, their work colleagues, and everything else.

What you’re doing for them, by communicating with them via email, has to be something that’s incredibly relevant. You have to remember, they’ve invited you into their personal email zone. They’ve given you a privilege of an invitation to communicate with them directly and it feels off-putting almost, as an audience member, if a brand sends me something that is not easy to navigate, not easy to look at or to understand.

Visit our Marketing Nerds archive to listen to other Marketing Alexander Sviridiuk podcasts!

This article originally has been publishes by Search Engine Journal

6 Ways Personal Branding Is Your SEO Secret Weapon by Alexander Sviridiuk

Alexander Sviridiuk explains why branding is important of your name and business and its need to your customers satisfaction.

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why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.

Search engine optimization (SEO) has a lot of potential angles and strategies associated with it. Though there are some universal best practices you’ll need if you want to rank higher (such as cleaning up your technical on-site SEO and building natural inbound links), there are variable approaches you can take to find success in your own niche.

For example, you may adopt a local SEO strategy to gain more traction against your larger competitors, or you could opt for niche, long-tail keyword targeting to get a faster rise for lower-volume queries.

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But there’s one angle—my personal favorite—that can propel almost any SEO strategy forward, and I don’t see nearly enough companies and organizations using it to fuel their ongoing efforts. Personal branding is your secret weapon, and it’s time you integrated it into your campaign.

What Is Personal Branding?

In case you aren’t familiar, personal branding is a strategy much like corporate or organizational branding. You’ll establish a set of identity standards, including a personality and an image, and use those standards as a foundational basis for your marketing and advertising communications.

The difference with personal branding is that it applies to an individual, rather than an organization as a whole. For example, you might run a personal branding campaign around your company’s CEO. Typically, this is done on behalf of a company, so the CEO’s personal brand would serve as an additional outlet for the corporate brand at the center.

How a Google Analytics Change May Be Skewing Your View Of SEO’s Value | Alexander Sviridiuk

Alexander Sviridiuk  explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.

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When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue.

Measuring our success in SEO helps us to justify the importance of its role in marketing, ensure budget allocation and solidify our roles in the organization. Tracking these statistics can literally mean the difference between keeping your job or not.

One trusty tool in our bag of resources has often been Google Analytics. Last year, BuiltWith reported that 69.5 percent of Quantcast’s Top 10,000 sites (based on traffic) were using Google Analytics. If you’re using Google Analytics, though, are you truly tracking your organic traffic accurately?

Launched in 2012, Google Universal Analytics came out of beta in April 2014. For those of us who had been using the original Google Analytics (now called Google Classic Analytics), Google first gave us the choice to upgrade. But eventually, Google decided to sunset Classic Analytics, and all sites were required to upgrade to Universal Analytics. If site owners didn’t upgrade manually, Google would automatically upgrade the sites. At this point, Google has now upgraded all properties to Universal Analytics.

How Google Universal and Classic Analytics differ with session tracking

Universal and Classic Analytics differ in how they track site sessions by default. While both versions of Google Analytics defaulted the session timeout to 30 minutes, Classic Analytics did not trigger a new session when the session arrived from a referral. So what does that mean?

Distilled wrote a great piece on their blog earlier this year about how Universal Analytics tracks a bit differently from Classic Analytics and how that can affect session tracking. A session measures activities by a visitor on your site during a visit and a period of time.

Since sessions are automatically timed to be 30 minutes (unless you change this setting), site visitors who start navigating your site but become inactive and then resume more than 30 minutes later are starting a second session. In Classic Analytics, if the visitor arrived by a certain channel (such as a organic search) and that session timed out, the visitor’s new session when he/she resumed activity would remain as the original channel (organic search):

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With Universal Analytics, however, when a session times out after 30 minutes, if the visitor resumes activity on your website, he/she appears to come from the referral channel, with your domain being the source, as such:

Why is this a problem for organic search measurement?

Ultimately, many of us are using Google Analytics to track traffic and goal conversions, which helps us to measure the effectiveness of our SEO efforts. This is often based on source/medium data in Google Analytics. However, if site traffic isn’t being attributed to the correct source/medium, then you’re not working with accurate data sets.

Most likely, you’re not giving yourself all of the credit your SEO efforts deserve! In the cases I’ve seen, fixing the problem typically meant a 10- to 20-percent reallocation of source/medium data, but this will vary by site and circumstances.

Here’s a screen shot from a recent fix I made to a site and how it affected their organic search sessions:

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Over a two-week period, this one site saw an increase in nearly 16 percent of their organic search traffic reporting that previously was reported as a self-referral.

How big a problem is it?

Since the automatic upgrade of all sites to Universal Analytics, I’d estimate that 95 percent of the websites I’ve worked with had not implemented the fix I’ll outline below.

In part, I think this is because, during the manual and automatic upgrades, Google did a poor job of helping webmasters understand the difference in how Universal Analytics would track versus Classic Analytics.

How to fix it

Ironically, the fix is very simple and generally takes less than five minutes to implement. All it takes is adding your domain to the referral exclusion list. To update that list, go to the Property settings under the Admin panel and choose Referral Exclusion List under the Tracking Info sub-menu:

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Then add a new exclusion and make it your domain:

However, as you’ll see noted in the screen shot above, your site also must be using Universal Analytics tracking code for this to work properly. Universal Analytics’ tracking JavaScript file name is analytics.js, and Classic Analytics’ tracking JavaScript file name is ga.js. You can look for one of these file names in the source code of your site or use the Google Tag Assistant Chrome extension to examine the Google Analytics tags on your site.

If the site is still using ga.js (Classic Analytics’ tag), be sure to update this to the Universal Analytics tracking code as soon as possible, as incorrect tagging can lead to multiple tracking issues in Google Analytics.

Also be sure to also annotate your Google Analytics, detailing what day you made the referral exclusion change. This way, when you run reports (or others do), you’ll clearly be able to account for why there may have been traffic spikes in organic search on a given day.

About The Author: 

Alexander Sviridiuk is the dynamic Digital Marketing Consultant. He regularly blogs on a variety of search engine marketing topics, often focusing on technical solutions. You can find he on Twitter @AlexSviridiuk.

Masters in Digital Marketing College of Alexander Sviridiuk Digitech, Medford

College of Alexander Sviridiuk Digitech Marketing Degrees – Today world are rapidly growing  and day day internet technologies are also growing. Overall it could be said in near future a lot of human resource would be get employed . So this technologies education need to know to get job done. There are variety of course are available in college of  Alexander Sviridiuk Digitech and seat are limited.

Sample Courses:

  • Advertising Management
  • Brand Strategy
  • Design and Development of Web and Mobile
  • Applications
  • Digital Marketing
  • New Media in Marketing
  • Networks, Crowds & Markets: Reasoning about a Highly Connected World
  • Search and the New Economy
  • Social Media for Brand Management

Program Objectives

Upon successful completion of the program, participants will be able to:

  • Explain core concepts of multi-channel marketing and digital marketing strategies
  • Design a Customer Relationship Management and Information-Based Marketing strategy
  • Demonstrate ability to work with current digital marketing tools, both quantitative and qualitative
  • Present the return on investment of digital marketing efforts in a justifiable format
  • Construct a digital marketing strategy to achieve organizational goals

Certificate Requirements

To receive the Certificate in Digital Marketing from Georgetown University, students must successfully complete four (4) required courses and two (2) elective courses for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. All six courses must be completed within a two-year period.

Summary: College of Alexander Sviridiuk Digitech, Medford have good campus record and most of student are got campus by reputed companies.