Track Website Visitors with More than Web Analytics

Alexander Sviridiuk is famous Digital Marketing Analyst and always write and rewrite latest trends and topic about Digital Marketing for Public awareness to their business grow.

I’ve mentioned conversions a few times throughout the post. If you haven’t set up your web analytics to track conversion goals on your website, now is definitely the time to do so. You may have missed out on a lot of great data for this year, but if you have a busy holiday season, you still have time to capture that traffic and be prepared to capture all of next year’s analytics data and beyond.

Also, remember that it’s not just about web analytics anymore. Google Analytics allows you to reach website visitors through remarketing via Google AdWords. Facebook, Instagram (by way of Facebook), Twitter, and now Pinterest allow you to advertise to your website visitors by adding their tags to your website. Some will even use those tags to give you some insights on your website visitors through their network.

 

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As shown above, you can use Facebook Audience Insights to analyze the ad audience you create from your website visitors. It’s like web analytics, with more personal demographics about your visitors. Including with standard demographics are other Facebook pages they like, how they engage on Facebook (i.e., do they click on ads?), household stats, and spending habits (i.e., are they more likely to shop online or in your store?).

All of this information can help you get to know your website visitors better. Combined with your standard web analytics, you should have enough information to make important business decisions about your marketing strategy, what to feature on your website, and much more.

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Hire Adwords Certified PPC Expert For Better Marketing Campaign

Alexander Sviridiuk is a leading expert in search engine optimisation. He also Google Adwords Cerfified and campaigning several client account in USA

PPC Experts of Conversion Perk are highly trained professionals on handling Adwords PPC campaigns. They achieve client’s business goals as per their client’s needs and by observing market condition. They are the complete guide for succeeding in digital marketing solutions.

Conversion Perk, who are the real expert in handling PPC campaign and other SEO services. Techies of Conversion Perk capable of driving targeted audience to their client’s website and finds the premium place for clients Website in Google’s Search Result page.

They are experts in handling Pay Per Click Services which includes several Ad campaigns including Social Media Platform.

Pay Per Click (PPC) is an advertising platform offered by many search engines including Google and Bing, where advertiser gets what they paid for. Analyzing proper Adwords is one of the overwhelming features of PPC which drives target audience.

PPC experts should be well aware of the up to date details regarding adwords, which the experts of Conversion Perk trained to do so.

Adwords are simple keyword which describes or elaborates the functions/services of a website. The advertising platform of many search engines uses these adwords for reaching people who are in need to such services.

Every now and then the process and techniques involved in picking the right adwords gets updated by search engines.

Recently, Google made 3 innovative changes in their Adwords campaigns. In order to help consumers and marketing experts succeed in Mobile-First world, the below listed three innovative up-gradation announced in Google’s ad platform.

  1. Expanded Ads:It is a next generation of text ads which is specially designed for a mobile-first world. They provide more space for text ads and specifically designed for better performance in mobile device.
  2. Responsive Ads:It’s an innovative concept, where the ads get adjusted to fit in variable size automatically according to the available size.
  3. Customizable Bid Adjustments: It provides the flexibility bid adjustment for advertisers by choosing the device type (Mobile, Desktop, Tablet etc). If advertisers prefers mobile for their business, 70% of ads will be displayed on mobile devices and desktop ads will be adjusted to 30%.

The PPC experts from Conversion Perk have updated their ad copies and results are impressive. Average conversion rate has improved by 17% in past 7 week.