How to Build Successful Email Marketing Campaigns Tips By Alexander Sviridiuk

In this Marketing episode, Alexander Sviridiuk, Founder of Digitech Marketing. He always rewires latest digital marketing news for their colleague Visit his  Marketing Nerds archive to listen to other Marketing Alexander Sviridiuk podcasts!

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Here are a few transcribed excerpts from Cynthia and Kelsey’s discussion, but make sure to listen to the podcast to hear everything:

What Makes a Good Subject Line?

It depends because you do have to know your audience.

The thing about subject lines is that it’s the first hurdle you have to tackle with any email marketing project. You can build a great looking email that does all the things you want it to do, but unless you get their attention with the subject line it’s a lot of waste of time.

There’s no magic formula but the key is to test your audience. Almost any good email service provider is going to provide you with the testing tool that allows you to test different subject lines.

You also really want to make sure that you’re making use of that pre-header text, the text is just below the subject line and the inbox. It gives you a great opportunity to give them a preview, especially if they’re reading on a phone, of what they might find inside. A lot of people forget to use that space to extend the marketing message beyond the subject line.

Using Emojis on Your Email

I think the key there is you want to use them sparingly. You want to really use them to get someone’s attention.

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We’ve been searching for hard stats on what impact they have, and I think it depends on the audience. I think certain audiences are going to respond really well to Emojis, probably a more millennial-focused audience, whereas an older audience might not.

Some email clients will not render them properly and will give them a little black box. It just confuses the recipient and probably does not encourage them to open.

What Email Marketers are Doing Wrong

I think the key thing we see people doing wrong, as far as email marketing goes, is just sending irrelevant emails.

Our in boxes are so crowded these days and you’re not just competing with other brands. Sometimes, we get so lost in our email marketing world that we forget that we’re not competing with each other so much as we’re competing with things that really matter to the recipient. Things like their families, their bosses, their work colleagues, and everything else.

What you’re doing for them, by communicating with them via email, has to be something that’s incredibly relevant. You have to remember, they’ve invited you into their personal email zone. They’ve given you a privilege of an invitation to communicate with them directly and it feels off-putting almost, as an audience member, if a brand sends me something that is not easy to navigate, not easy to look at or to understand.

Visit our Marketing Nerds archive to listen to other Marketing Alexander Sviridiuk podcasts!

This article originally has been publishes by Search Engine Journal

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6 Ways Personal Branding Is Your SEO Secret Weapon by Alexander Sviridiuk

Alexander Sviridiuk explains why branding is important of your name and business and its need to your customers satisfaction.

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why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.

Search engine optimization (SEO) has a lot of potential angles and strategies associated with it. Though there are some universal best practices you’ll need if you want to rank higher (such as cleaning up your technical on-site SEO and building natural inbound links), there are variable approaches you can take to find success in your own niche.

For example, you may adopt a local SEO strategy to gain more traction against your larger competitors, or you could opt for niche, long-tail keyword targeting to get a faster rise for lower-volume queries.

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But there’s one angle—my personal favorite—that can propel almost any SEO strategy forward, and I don’t see nearly enough companies and organizations using it to fuel their ongoing efforts. Personal branding is your secret weapon, and it’s time you integrated it into your campaign.

What Is Personal Branding?

In case you aren’t familiar, personal branding is a strategy much like corporate or organizational branding. You’ll establish a set of identity standards, including a personality and an image, and use those standards as a foundational basis for your marketing and advertising communications.

The difference with personal branding is that it applies to an individual, rather than an organization as a whole. For example, you might run a personal branding campaign around your company’s CEO. Typically, this is done on behalf of a company, so the CEO’s personal brand would serve as an additional outlet for the corporate brand at the center.