6 Ways Personal Branding Is Your SEO Secret Weapon by Alexander Sviridiuk

Alexander Sviridiuk explains why branding is important of your name and business and its need to your customers satisfaction.

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why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.

Search engine optimization (SEO) has a lot of potential angles and strategies associated with it. Though there are some universal best practices you’ll need if you want to rank higher (such as cleaning up your technical on-site SEO and building natural inbound links), there are variable approaches you can take to find success in your own niche.

For example, you may adopt a local SEO strategy to gain more traction against your larger competitors, or you could opt for niche, long-tail keyword targeting to get a faster rise for lower-volume queries.

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But there’s one angle—my personal favorite—that can propel almost any SEO strategy forward, and I don’t see nearly enough companies and organizations using it to fuel their ongoing efforts. Personal branding is your secret weapon, and it’s time you integrated it into your campaign.

What Is Personal Branding?

In case you aren’t familiar, personal branding is a strategy much like corporate or organizational branding. You’ll establish a set of identity standards, including a personality and an image, and use those standards as a foundational basis for your marketing and advertising communications.

The difference with personal branding is that it applies to an individual, rather than an organization as a whole. For example, you might run a personal branding campaign around your company’s CEO. Typically, this is done on behalf of a company, so the CEO’s personal brand would serve as an additional outlet for the corporate brand at the center.